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Big Cafe Digital

A freelance project for a digital marketing agency with a goal to inspire people to get rid of the paradox of the 9-5 rat race.

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The client wanted that with a team of freelancers, the agency would reach out to the businesses to scale up online. It would help them to have the freedom to work from anywhere anytime they want to. It would make their growth exponential if businesses would collaborate and work together.

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Ideation Sketches
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Concepts
big-cafe-digital-logo.png
big-cafe-digital-logo1.png
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Color

To highlight some "imagination, expansiveness, inspiration",  few blue tones were being chosen. 

Transparency is applied to accent the 3d dynamic effect.

big-cafe-digital-logo_bluelogo.png

Primary Color

RGB 9, 136, 255

Hex #0988ff

RGB 25, 82, 197

Hex #1952c5

Greyscale Colors

RGB 109, 110, 110

Hex #6d6e6e

RGB 38, 39, 39

Hex #262727

RGB 0, 0, 0

Hex #000000

Wordmark

The agency needed a font with a versatile and futuristic look to help businesses realize their vision.

Hence NEO SANS STD has been chosen.

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Final results
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Colour

big-cafe-digital-logo_bluelogo.png
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big-cafe-digital-logo-vertical.png

Greyscale

big-cafe-digital-logo_greysclae_whitebg.
big-cafe-digital-logo_blackbg_greyscale.
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