Big Cafe Digital
A freelance project for a digital marketing agency with a goal to inspire people to get rid of the paradox of the 9-5 rat race.
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The client wanted that with a team of freelancers, the agency would reach out to the businesses to scale up online. It would help them to have the freedom to work from anywhere anytime they want to. It would make their growth exponential if businesses would collaborate and work together.
Ideation Sketches
Concepts
Color
To highlight some "imagination, expansiveness, inspiration", few blue tones were being chosen.
Transparency is applied to accent the 3d dynamic effect.
Primary Color
RGB 9, 136, 255
Hex #0988ff
RGB 25, 82, 197
Hex #1952c5
Greyscale Colors
RGB 109, 110, 110
Hex #6d6e6e
RGB 38, 39, 39
Hex #262727
RGB 0, 0, 0
Hex #000000
Wordmark
The agency needed a font with a versatile and futuristic look to help businesses realize their vision.
Hence NEO SANS STD has been chosen.
Final results
Colour
Greyscale
